Do you want to increase your number of real followers on TikTok but you don’t know how to go about it?
This social network now has more than 800 million users per month and represents an opportunity for companies that want to increase their visibility in the digital world. To become a must on TikTok and gain subscribers, you will need to have a lot of followers who interact with your content.
These tips will allow you to increase your number of subscribers on this essential social entertainment platform!
Reach Out To Gen Z To Gain Followers
For some, TikTok represents teenagers doing dance challenges. However, brands like Gucci or Aerie are now represented on the platform and have a lot of followers.
Even though 41% of users are Generation Z, that is to say between the ages of 16 and 24, they are nonetheless a loyal audience. This is an opportunity for your company to strengthen its reputation with this generation and retain them for years to come.
Gain Followers By Optimizing Your Tiktok Profile
What image do you want to give on the platform? Think about it before creating your profile.
Here are 3 tips you should know to create an attractive profile:
- Choose a profile picture that is both professional and engaging. TikTok users do not hesitate to subscribe to an account just because the profile picture appeals to them.
- Choose a username that is short and easy to remember. If you are present on other social networks, it is better to keep the name you already use to stay consistent and not destabilize your existing audience.
- Complete your profile with all the information needed to make your brand known to your followers.
Offer Original And Fun Content To Your Subscribers
TikTok is first and foremost an entertainment platform, so you need to provide entertaining content to your followers. You will have to bet on originality and creativity to make your place on this network and not just copy other influencers.
To do this, define the style of the videos you want to offer and then edit them with the application’s editing options. You can also use more sophisticated video editing applications to provide additional value and offer exclusive content.
Always favor short formats (about 15 seconds maximum) so as not to tire your subscribers and optimize your chances of publishing viral videos.
Choose Your Posting Hours
To increase your reach, consider posting at peak times. On TikTok, you can reach more users between 11 a.m. and 5 p.m.
It is still recommended to study the behavior and habits of your subscribers on the network to know when they are active. You can then create an editorial calendar in order to organize and plan the publications of your videos.
Interact With Other Influential Accounts
This technique to gain followers on TikTok also works on other social networks. Feel free to follow influential accounts by leaving comments and liking posts. It is recommended to interact with profiles that are related to yours.
Again, being creative and original when leaving comments is the best way to stand out and capture users’ attention. You can also subscribe to different interesting profiles to optimize your chances of attracting new TikTok subscribers.
Share Your Tiktok Videos On Other Social Networks
This is an opportunity to offer new content to your existing subscribers, to arouse their curiosity, and invite them to discover your brand on this platform from a new angle. It can be a great way to increase the number of TikTok followers.
Warning: Be sure to keep the same identity on all networks so as not to destabilize your subscribers.
Participate In Challenges And Challenges On Tiktok
Essential on TikTok, the challenge offers the possibility of creating viral content. The principle of a challenge or challenge is to mount a video on which you sing or dance on a musical background.
To make your video accessible to as many users as possible, use the most trending hashtags and thus increase your number of subscribers.
And why not create your own challenge?